Ideologies that I have attached to my advert are although canon is an expensive product it is good quality and it’s worth spending money on important personal memories such as photos.
My advert appeals to my target audience by showing how easy the camera can be used for everyday life. My target audience are young amateur photographers, this advert can relate to them because it makes them think about their personal lives and how it has a big impact on who they are and also how capturing moments like birthday parties (and etc.) are quite mesmerising. The advert is also quite simple but also inspirational, it speaks to them because it’s not complex and these young amateurs are just in the process of learning about the complexity of photography. If the advert was complex then you would know the audience must be for an adult professional then a young amateur.
Referring to the Maslow’s Hierarchy of needs, I have addressed the self actualization of creativity; I have also addressed confidence and self achievement, family, friendship and love.
Persuasive techniques I have used in the advert are personal appeal, warm & fuzzy by using images of sentimental value and anchorage which is “capture the moments” which fixes the meaning of the image.
